Static volume growth was recorded in alcoholic drinks in Japan in 2016 as beer, spirits and wine all recorded negative sales growth. Beer shipments fell to another record low during the first half of 2017, a trend which can be attributed mainly to price increases, the result of the new tax regime and new retail regulations. In addition, Japan’s ageing population means that the consumer base for categories of traditional drinks such as sake and lager is in decline.
Euromonitor International's Alcoholic Drinks in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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