Depressed consumer spending due to the economic recession of 2016, as well as the severe depreciation of the local currency which caused high unit price rises, affected the performance of alcoholic drinks in 2016. Current value growth in 2016 was in line with the current value CAGR over the review period, but that was due to high price rises. In total volume terms, growth in 2016 was weaker than it was over the review period for most categories, with beer surprisingly having a stronger performan...
Euromonitor International's Alcoholic Drinks in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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