Flavoured/mixed lager recorded the fastest total volume sales growth in 2016 of 45%. The growth in consumption among females also drove demand for new, milder flavours, such as Lemon Stones from Cía Cervecerías Unidas, which launched several new flavours during 2016, and Kuntsmann in blueberry and honey flavours. Moreover, various other craft beers were offered with flavours such as chocolate and lucuma. Nevertheless, flavoured/mixed lager continued to account for very low total volume sales in...
Euromonitor International's Beer in Chile report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.
Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Beer market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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