The beer market in Eastern Europe is witnessing consistent deterioration in volume performance. The main driver behind this is a substantial and sustained downturn in the largest market, Russia, a result of ongoing challenging macroeconomic conditions and changing legislation. However, there are still pockets of growth potential to be found; for example, the rising interest in diverse beer styles and traditions is strengthening the dark beer category in a number of markets.
Euromonitor International's Beer in Eastern Europe global briefing offers an insight into to the size and shape of the Beer market in both the off-trade and the on-trade, it highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands by total volume, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success.
Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Beer market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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