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Success Case Study: Ghari Laundry Detergent; From regional to national dominance among low-income consumers

Summary Prior to 1987, the Indian laundry detergent market had been dominated by premium brands offering goods that were only affordable to more affluent consumers. During the 1990s the market became more accessible to lower-income consumers, who were now offered a choice of affordable detergents. ... Read more

ForeSights: Self-Cleaning Clothing; Clothing that can keep itself clean

Summary Keeping clothing clean is a big business. Estimates are that the global market for textile washing products is worth upwards of $58bn as the quest to keep clothing clean requires the use of myriad products, from liquid and powder laundry detergents to fabric fresheners, stain removers, blea... Read more

Air Fresheners (Household Care) Market in China - Outlook to 2020: Market Size, Growth and Forecast Analytics

Summary A consumer product used to remove odors and freshen the air by typically emitting fragrance. Some of the different types of air fresheners include car air fresheners, continuous air fresheners, electrical air fresheners, pump/aerosol air fresheners etc. Air Fresheners (Household Care) Ma... Read more

Air Fresheners (Household Care) Market in France - Outlook to 2020: Market Size, Growth and Forecast Analytics

Summary A consumer product used to remove odors and freshen the air by typically emitting fragrance. Some of the different types of air fresheners include car air fresheners, continuous air fresheners, electrical air fresheners, pump/aerosol air fresheners etc. Air Fresheners (Household Care) Ma... Read more

Air Fresheners (Household Care) Market in Hong Kong - Outlook to 2020: Market Size, Growth and Forecast Analytics

Summary A consumer product used to remove odors and freshen the air by typically emitting fragrance. Some of the different types of air fresheners include car air fresheners, continuous air fresheners, electrical air fresheners, pump/aerosol air fresheners etc. Air Fresheners (Household Care) Ma... Read more

Air Fresheners (Household Care) Market in Portugal - Outlook to 2020: Market Size, Growth and Forecast Analytics

Summary A consumer product used to remove odors and freshen the air by typically emitting fragrance. Some of the different types of air fresheners include car air fresheners, continuous air fresheners, electrical air fresheners, pump/aerosol air fresheners etc. Air Fresheners (Household Care) Ma... Read more

Air Fresheners (Household Care) Market in Romania - Outlook to 2020: Market Size, Growth and Forecast Analytics

Summary A consumer product used to remove odors and freshen the air by typically emitting fragrance. Some of the different types of air fresheners include car air fresheners, continuous air fresheners, electrical air fresheners, pump/aerosol air fresheners etc. Air Fresheners (Household Care) Ma... Read more

Air Fresheners (Household Care) Market in Russia - Outlook to 2020: Market Size, Growth and Forecast Analytics

Summary A consumer product used to remove odors and freshen the air by typically emitting fragrance. Some of the different types of air fresheners include car air fresheners, continuous air fresheners, electrical air fresheners, pump/aerosol air fresheners etc. Air Fresheners (Household Care) Ma... Read more

Air Fresheners (Household Care) Market in Thailand - Outlook to 2020: Market Size, Growth and Forecast Analytics

Summary A consumer product used to remove odors and freshen the air by typically emitting fragrance. Some of the different types of air fresheners include car air fresheners, continuous air fresheners, electrical air fresheners, pump/aerosol air fresheners etc. Air Fresheners (Household Care) Ma... Read more

Air Fresheners (Household Care) Market in United Kingdom - Outlook to 2020: Market Size, Growth and Forecast Analytics

Summary A consumer product used to remove odors and freshen the air by typically emitting fragrance. Some of the different types of air fresheners include car air fresheners, continuous air fresheners, electrical air fresheners, pump/aerosol air fresheners etc. Air Fresheners (Household Care) Ma... Read more